7 HVAC Marketing Strategies to Get More Leads in 2025

Running an HVAC business in 2025 is a balancing act.

One week, your phones are ringing off the hook with emergency calls during a heatwave.

Next, you’re staring at the calendar, wondering how to fill your technicians’ schedules before the slow season hits.

The difference between HVAC companies that stay booked year-round and those that struggle often comes down to marketing.

Not just “being on Google,” but having a clear, multi-channel strategy that consistently brings in high-quality leads whether the weather’s working for you or against you.

Industry research backs this up.

A 2024 ServiceTitan survey found that 90% of homeowners search online before booking an HVAC service, and most make a decision within 24 hours for urgent repairs.

At the same time, LocaliQ’s advertising benchmarks show that Google Ads for home services average around $7–$8 per click, making it critical to target the right customers and track every dollar.

The good news? You don’t need a Madison Avenue budget to compete.

You need smart, targeted marketing strategies that speak to your local audience, build trust, and keep your business top of mind when customers need you most.

In this guide, we’ll break down 7 proven HVAC marketing strategies that are working right now complete with examples, stats, and practical tips you can implement without hiring a massive marketing team.

By the end, you’ll have a roadmap to:

Show up where your customers are searching
Turn clicks into booked jobs
Keep your techs busy all year
And ultimately, grow your HVAC business in a predictable, measurable way

Let’s dive in.

Strategy 1: Turn Your HVAC Website Into a Lead-Generating Machine

Your website isn’t just a digital brochure anymore it’s your 24/7 salesperson.

For most homeowners, it’s the first impression they have of your business, and they’ll decide in seconds whether to call you or click away.

Why Your Website is the Foundation of All Marketing

No matter how much you invest in Google Ads, social media, or SEO, all your marketing leads back to your website.

If your site loads slowly, looks outdated, or hides your contact info, you’re losing potential customers before they even speak to you.

According to Google, 53% of mobile visitors leave if a page takes longer than three seconds to load.

That’s half your traffic gone and in HVAC, that could mean dozens of missed calls each month.

Your site needs to:

Load quickly (under 2.5 seconds)
Work seamlessly on mobile
Make it painfully easy to call, text, or book online

Think of it this way: if your technicians showed up late, wore no uniforms, and didn’t have their tools ready, customers would lose trust instantly. Your website is no different.

Must-Have Features for HVAC Websites That Convert

A lead-generating HVAC website should have:

Prominent phone number in the top right, clickable on mobile
Clear CTAs (“Book Service Now,” “Call for Emergency Repair”)
Service area list so customers know you’re local
Trust signals like licenses, certifications, financing options, and warranties
Customer reviews with names, locations, and star ratings
Before-and-after photos of real jobs

Example:
ABC Heating & Cooling in Denver redesigned their site in 2024.

They added an online booking tool, highlighted their 24/7 emergency service, and featured customer reviews on the homepage.

Within three months, their conversion rate jumped from 6% to 14%, doubling the number of leads from the same traffic volume.

Speed, Mobile, and User Experience Factors That Boost Rankings

Google’s Core Web Vitals directly influence your rankings. Here’s what to focus on:

Largest Contentful Paint (LCP): Keep it under 2.5 seconds
First Input Delay (FID): Under 100ms
Cumulative Layout Shift (CLS): Keep design stable while loading

Pro Tip: Use tools like Google PageSpeed Insights or GTmetrix to identify bottlenecks.

Many HVAC companies see instant performance gains just by compressing images, using a faster hosting plan, and cleaning up unnecessary plugins.

Strategy 2: Dominate Local Search With HVAC-Focused SEO

Even with a lightning-fast, beautiful website, if local customers can’t find you when they search for ‘AC repair near me,’ you’re missing out on payday.

That’s why SEO for HVAC companies is one of the most important investments you can make—it ensures your business appears when and where potential customers are searching.

Getting Found in the Google Map Pack

Most homeowners don’t scroll past the top three results in the Map Pack they call the first one that looks reliable.

Research shows that 46% of all Google searches have local intent, meaning users are specifically looking for services in their area.

While I couldn’t find a stat specific to HVAC, this holds across home services.

For HVAC businesses that are part of a larger brand, this approach is even more important.

Local SEO for franchise locations ensures each branch can dominate searches in its specific service area while benefiting from the trust and recognition of the overall brand.

A recent Oneupweb HVAC franchise case study (2025) shows what happens when local SEO is dialed in:

Organic sessions on the homepage soared 69% year-over-year.
New organic users increased by 84.5%.
Total organic leads (form submissions + calls) rose 194%.
Click-to-call leads from GBP surged 359%.
GrowthIQ Digital Google Business+4Oneupweb+4shorelinemediamarketing.com+4

That’s the kind of impact you can expect when you optimize your Google Business Profile, service pages, and local blog content.

Building Authority With Service Area Pages

Creating thoughtfully written, city-specific service pages is one of the most effective local SEO tactics, and it’s a cornerstone of successful franchise SEO helping each location rank in its own market while reinforcing brand authority.

From the same Oneupweb case study:

Service and “geopages” targeting specific cities accounted for 219% more organic sessions year-over-year.
Oneupweb+1

These pages let Google understand exactly where you serve, while offering relevant content to prospects searching, for example, “furnace installation in [City].”

The Role of Customer Reviews in Local SEO Success

High-quality, recent reviews can dramatically improve your visibility in both the Map Pack and organic results.

Reviews are a direct ranking factor for GBP, and they also increase trust which means more clicks and conversions.

Best practices include:

Prompting reviews via text or automated email right after a service within 24 hours while you’re still top-of-mind.
Using SMS or QR codes for easy, one-tap review submission.
Responding to reviews (even negative ones) in a timely, professional way.

The Oneupweb case study shows consistent GBP activity like monthly posts and updates can further extend visibility:

GBP appeared in 31.2% more searches.
GBP-based calls rose by 21.3%.
GBP-to-website clicks increased by 2.4%.
scientiamobile.com+15Oneupweb+15topmarketingagency.com+15

Real HVAC Example: Colorado SEO + Web + LSA Case Study

Here’s another concrete example from a Northern Colorado HVAC company. In a GrowthIQ Digital case study:

Local organic traffic shot up by 70% in six months.
Website conversion rate increased 35%.
Qualified local leads from Local Service Ads (LSA) rose 60%.
Oneupweb+7GrowthIQ Digital+7Google Business+7

This shows the power of combining local SEO, website usability, and LSAs for high-intent service searches and the value of having optimized service pages across your site.

SEO Tactics That Truly Work for HVAC Companies

Putting these strategies into practice requires attention to detail:

Google Business Profile: Google Business Profile: Fully fill out business categories, services, service areas, photos, and weekly updates—these are the fundamentals of any effective local SEO service for HVAC companies.
Local citations: Make sure your NAP data (Name, Address, Phone) matches exactly across Google, Apple Maps, Yelp, HomeAdvisor, and other directories.
Localized content: Write blog posts like “Emergency AC Repair Times in [City]” or “Best HVAC Rebates for [2025] in [State/Province]” to capture natural local search traffic.
Regular engagement: Post GBP updates, answer customer questions, and freshen your images monthly.

Takeaway: Your Local SEO Action Items for Strategy 2

Action	Impact
Optimize GBP + add photos + weekly posts	Rank higher, earn trust, attract more clicks
Create well-written city pages	Capture location-specific searchers
Build reviews and respond proactively	Improve visibility and conversions
Track results monthly (calls, sessions, leads)	Measure what’s working and double down

Strategy 3: Capture High-Intent Leads with Google Ads & Local Services Ads (LSAs)

Pay-per-click advertising is where HVAC service installs turn into booked jobs fast.

It’s about meeting customers at the moment they need you when their AC fails or their heat gives out.

Why You Need PPC for Emergency HVAC Demand

Emergency HVAC needs are immediate homeowners don’t search for “AC repair cost” when their system just broke.

They look for “AC repair near me now.” Google Ads capture that urgency.

A recent HVAC case study noted:

An agency campaign drove over $120,000 in booked revenue during shoulder season using Google Ads alone Oneupweb+1 YouTube+1.

Ads might feel expensive, but you’re paying for customers in an emergency and booked jobs often have healthy margins.

Structuring HVAC Ad Campaigns for Profit

To maximize ROI on Google Ads and LSAs:

High‑intent keywords: Focus on terms like “emergency HVAC repair,” “AC not cooling,” or “furnace repair today.”
Split campaigns: Use separate budgets targeting emergency searches vs. installations vs. maintenance.
Ad extensions: Enable call, location, and promotion extensions (“Same-day service,” “0% financing”).
Exact match keywords + negative lists: Block irrelevant traffic (e.g., “DIY,” “free tips,” “jobs”).

These techniques help lower CPC and increase conversion especially when paired with tightly matching landing pages.

Real-World Results: Local ROI from SEO + Web + LSAs

In a verified case study from GrowthIQ Digital with a Colorado HVAC company:

Local organic traffic rose 70% in six months thanks to local SEO optimizations.
Their website conversion rate increased 35% after UX and CTA improvements.
Best of all: qualified leads via Local Service Ads rose 60% within three months.
YouTube+7GrowthIQ Digital+7GrowthIQ Digital+7

This powerful combo organic + optimized site + LSA captures both mid-funnel and high-intent leads.

Real HVAC Examples for Campaign ROI Benchmarks

Here’s what other HVAC businesses achieved:

M&T Air Conditioning (BC, Canada):
- 24% year-over-year increase in organic search traffic.
- During a heatwave, phone calls surged 85% over half translating into new jobs.
- They tracked 92 calls from Google Search, with an 8% conversion rate from organic users to calls.
  imprint-digital.com+15BlackBean Marketing+15Growth Partners Media+15
Stan’s Heating, Air & Plumbing (Austin, TX):
- Over a multi-year period, they achieved 300% more organic leads, 23% higher lead conversion rates, and 58% more leads year-over-year all via SEO and digital advertising.
  geekpoweredstudios.com

TL;DR: Local PPC Action Items for HVAC Companies

Strategy Component	Result Driving Value
High-intent search campaigns	Capture emergency leads, higher CPL
LSA optimization + strong reviews	60% qualified lead boost in 3 months
SEO + site UX synergy	70% traffic increase + 35% better conversion
Local tracking (CallRail, CRM)	Clear visibility into ROI

Strategy 4: Build Brand Awareness and Trust on Social Media

Social media isn’t just for e-commerce brands or influencers it’s a free stage where HVAC companies can humanize their brand, show expertise, and stay top-of-mind until someone’s AC breaks or it’s time for a furnace upgrade.

In fact, a 2024 Sprout Social survey found that 68% of consumers say a brand’s social media presence increases their trust in that business (sproutsocial.com).

For service industries, trust directly impacts conversion rates.

Choosing the Right Platforms for HVAC Marketing

Not every social platform makes sense for HVAC. Based on user demographics and content fit:

Facebook → Still the most effective for local targeting and community engagement.
Instagram → Great for before/after visuals, short videos, and seasonal promotions.
YouTube → Ideal for “how-to” and explainer content.
TikTok → Growing in local service niches with quick tips, behind-the-scenes videos, and trending audio.

Real HVAC example:
Stan’s Heating, Air & Plumbing in Austin, TX uses Facebook for seasonal promotions and quick HVAC tips, generating consistent engagement and referral traffic to their booking page (geekpoweredstudios.com).

Content That Actually Gets Engagement

Posting generic stock photos of HVAC units isn’t going to make someone stop scrolling. Instead, share:

Before-and-after transformations of real jobs.
Short tips: “3 ways to keep your AC running efficiently this summer.”
Technician spotlights → Introduce your team and humanize your brand.
Customer stories → Share testimonials and installs with permission.
Seasonal reminders → “Have you booked your fall furnace tune-up?”

Pro Tip:
Video drives 1200% more shares than text and images combined (G2 Marketing Statistics).

Even quick smartphone videos can outperform polished graphics if they feel authentic.

Paid Social for Local Reach

Paid social lets you hyper-target your service area for as little as $5–10/day.

For example:

Promote a $89 tune-up special in spring.
Run an emergency service ad during a heatwave.
Offer rebate awareness ads when government incentives change.

With Facebook Ads Manager, you can target by ZIP code, homeowner status, and even income level making your budget more efficient.

TL;DR Social Media for HVAC

Step	Impact
Choose 2–3 platforms (FB, IG, YouTube)	Focus effort where your audience is
Share local, real, and human content	Builds trust and engagement
Use paid ads for offers & seasonal promos	Generate quick local leads
Lean into video content	Boosts reach and shareability

Strategy 5: Implement Email & SMS Marketing for Repeat Business

For HVAC companies, your existing customers are often your easiest source of new revenue.

They already trust you, you have their contact information, and they’ll need your services again whether for seasonal maintenance, repairs, or replacements.

Marketing Metrics data shows that the probability of selling to an existing customer is 60–70%, while selling to a new prospect is just 5–20% (Marketing Metrics Book).

That’s why email and SMS should be a core part of your marketing plan.

Building a List of Happy Customers

Start collecting customer data after every job:

Name
Email
Phone number (with SMS opt-in)
Service type and date

Many HVAC companies use their CRM (like ServiceTitan or Housecall Pro) to automate this.

Over time, you’ll build a segmented list for targeted campaigns e.g., customers who had an AC install 8–10 years ago (time for replacement outreach).

Seasonal Campaigns That Drive Revenue

Your customers’ HVAC needs are seasonal. Use email and SMS to:

Send spring AC tune-up offers.
Remind about fall furnace inspections.
Promote rebates or financing during slow months.

Real HVAC example:
A 2024 Blue Corona client campaign sent a “Beat the Summer Rush” AC maintenance email to existing customers. It generated 122 service appointments in two weeks with zero spend on paid ads (bluecorona.com).

Automating Follow-Ups Without Being Spammy

Automation ensures you stay in touch without manually sending every message.

Examples:

Service reminders every 6 months or annually.
Filter change reminders every 90 days.
Post-service review requests 24 hours after the job.

SMS works especially well for urgent or timely offers 98% of SMS messages are opened, and 90% are read within 3 minutes (MobileSquared).

Pro Tip:
Pair SMS with email send a quick text reminder for time-sensitive promos, and use email for detailed seasonal newsletters or service offers.

TL;DR Email & SMS Marketing for HVAC

Step	Impact
Collect email & SMS opt-ins after every job	Build a ready-to-buy audience
Use seasonal campaigns	Boosts off-peak revenue
Automate reminders	Keeps customers engaged year-round
Pair SMS + email	Higher open & response rates

Strategy 6: Encourage & Showcase Customer Reviews

In HVAC, your reputation is your currency. Most customers will read reviews before booking and in local service industries, reviews don’t just influence trust; they directly affect your Google rankings.

BrightLocal’s 2024 Local Consumer Review Survey found:

87% of consumers read online reviews for local businesses.
57% said they would only use a business with a 4-star rating or higher.
77% said they ‘always’ or ‘regularly’ read reviews when browsing for local service providers (brightlocal.com).

For HVAC companies, this means your reviews are not optional they are a core part of your marketing.

H3 How to Get More 5-Star Reviews Without Begging

The key is making it easy and asking at the right moment:

Ask right after a job when the customer is happiest.
Use automated texts or emails with a direct review link.
Give technicians a QR code card that takes customers straight to your Google Business Profile.

Real HVAC example:
A 2024 ServiceTitan case study showed that HVAC companies using automated review requests saw a 70% increase in review volume over six months (servicetitan.com).

Where to Showcase Reviews for Maximum Impact

Don’t just collect reviews display them where they drive conversions:

On your homepage and service pages (embed Google reviews or add testimonials).
In Google Ads via seller rating extensions.
On landing pages for seasonal promotions.

In an HVAC-specific Blue Corona campaign, adding video testimonials to a landing page increased conversion rates by 34% (bluecorona.com).

Responding to Reviews (Yes, Even Negative Ones)

Responding shows you care and boosts trust.

BrightLocal data shows 88% of consumers are more likely to choose a business that responds to all reviews positive or negative.

For negative reviews, avoid defensiveness thank them for feedback, acknowledge the issue, and offer a resolution.

This not only helps win back that customer but also shows future customers you’re accountable.

TL;DR Reviews for HVAC Companies

Step	Impact
Automate review requests	Higher volume of fresh reviews
Showcase reviews on web & ads	Improves conversions
Respond to all reviews	Builds trust and boosts rankings
Maintain 4.6+ average rating	Meets consumer trust threshold

H2 Strategy 7: Use Video Marketing to Stand Out

Video is no longer optional for service-based businesses it’s one of the fastest ways to build trust, demonstrate expertise, and get remembered.

In fact, a 2023 Wyzowl study found that 91% of businesses use video as a marketing tool, and 89% say it gives them a good ROI (wyzowl.com).

For HVAC companies, video lets you show, not just tell whether it’s explaining a service, highlighting a technician’s skill, or sharing a happy customer’s experience.

How-To Videos That Position You as the Local HVAC Expert

Educational videos are perfect for YouTube, Facebook, and your website. Topics could include:

“3 Signs Your AC Needs Professional Repair”
“How Often Should You Change Your Furnace Filter?”
“Understanding Heat Pump Efficiency Ratings”

Real HVAC example:
Stan’s Heating, Air & Plumbing in Austin uses YouTube to post short educational videos, helping them rank for local searches and positioning their brand as the go-to authority (geekpoweredstudios.com).

Leveraging Short-Form Video for Quick Wins

Platforms like Instagram Reels, TikTok, and YouTube Shorts are perfect for:

Behind-the-scenes clips from jobs.
Quick seasonal tips (“Don’t forget to schedule your AC tune-up before summer!”).
Fun or relatable HVAC memes and trends.

Short-form content can significantly boost brand recall. According to HubSpot, 64% of marketers say short-form video is the most effective format for social media (hubspot.com).

Customer Testimonial Videos That Build Instant Trust

Video testimonials go beyond written reviews by showing real people talking about their experience.

They add authenticity and emotional connection that’s hard to fake.

Real HVAC example:
A 2024 Blue Corona campaign that incorporated customer testimonial videos into landing pages saw a 34% increase in conversion rates (bluecorona.com).

TL;DR Video Marketing for HVAC

Step	Impact
Create how-to videos	Build authority and SEO value
Use short-form content	Increase brand awareness quickly
Add video testimonials	Boost landing page conversion rates
Post videos across platforms	Extend reach without extra filming

Conclusion: How to Prioritize These Strategies for Your HVAC Business

Marketing for HVAC companies in 2025 isn’t about chasing every new trend it’s about building a system that keeps your schedule full year-round.

We’ve covered seven proven strategies:

Optimizing your website so it converts every possible visitor.
Dominating local SEO to show up where your customers are searching.
Running targeted Google Ads and LSAs to capture urgent, high-intent leads.
Using social media to stay top-of-mind and humanize your brand.
Leveraging email and SMS to turn one-time customers into repeat clients.
Collecting and showcasing reviews to build trust and boost rankings.
Using video marketing to stand out and increase conversions.

If you’re not sure where to start, here’s a priority plan:

Immediate impact → Google Ads/LSAs + review generation.
Mid-term wins → Website conversion optimization + local SEO.
Long-term growth → Video content, social media, and email/SMS automation.

And remember marketing works best when you measure results and adjust.

Track your calls, form fills, booked jobs, and revenue from each channel. Double down on what’s working, and don’t be afraid to cut what isn’t.

The HVAC businesses that thrive in 2025 won’t be the ones that just “do a little bit of everything.” They’ll be the ones that choose their marketing channels intentionally, execute them consistently, and keep refining based on real-world data.

H2 Frequently Asked Questions (FAQs)

Q1: What is the best marketing strategy for HVAC companies?

Answer: The best HVAC marketing strategy is a combination of local SEO, Google Business Profile optimization, and Google Ads to capture high-intent leads quickly.

These channels work together SEO builds long-term visibility, while Google Ads and Local Services Ads (LSAs) deliver immediate results.

According to Oneupweb’s HVAC franchise case study, combining these methods increased organic leads by 194% and GBP calls by 359% in a single year (oneupweb.com).

Q2: How much should an HVAC company spend on marketing?

Answer: Most HVAC companies should invest 5–10% of annual revenue into marketing, depending on growth goals.

The U.S. Small Business Administration recommends this range for service-based businesses.

For example, a $1M/year HVAC company would budget $50k–$100k, split across website, SEO, paid ads, and customer retention campaigns.

Q3: Do Google reviews really help HVAC businesses get more leads?

Answer: Yes Google reviews directly influence both rankings and conversion rates.

BrightLocal’s 2024 survey found that 87% of consumers read reviews before hiring a local business, and 57% won’t consider a company with less than 4 stars.

ServiceTitan’s HVAC clients using automated review requests saw a 70% increase in review volume in six months, improving both visibility and trust.

Q4: Is social media worth it for HVAC companies?

Answer: Yes social media builds brand awareness, trust, and customer engagement, even if it’s not your primary lead source.

A Sprout Social survey found that 68% of consumers say a brand’s social presence increases trust.

HVAC companies that share before/after jobs, seasonal tips, and technician spotlights stay top-of-mind for future service needs.

Q5: What type of videos work best for HVAC marketing?

Answer: Educational “how-to” videos, short seasonal reminders, and customer testimonials perform best.

Wyzowl reports 89% of marketers say video gives them a good ROI, and Blue Corona found adding testimonial videos to landing pages increased HVAC conversion rates by 34%.

Posting these across YouTube, Facebook, Instagram, and TikTok maximizes reach and trust

7 Marketing Strategies for HVAC Companies to Drive More Leads in 2025

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