Macro Digital Media

Macro Digital
Menu
Let's Talk

Franchise SEO Services

Maintain brand consistency and increase visibility

Your franchises are a reflection of your brand image and message, make sure they are consistent for better awareness. Centralize your franchise SEO efforts to boost your brand’s visibility locally. Our franchise SEO services guide your entire strategy to increase, traffic, leads, conversions, and revenue.

Book a free strategy call

Franchise SEO Services for Multiple Locations

As you expand your brand and take on multiple franchises, it is important to ensure that your brand is being correctly reflected and visible to your desired audience. But managing so many locations can be a hassle, that’s where our services come in to help you.

Local SEO

As franchises primarily focus on local business, local SEO plays a vital role in franchise marketing. We ensure that your Google Business Profile, NAP, and citations are updated and optimized to improve local visibility.

Link Creation

Linking your website to high-authority pages improves the local visibility of your franchises. We identify local websites, create local content, and collaborate to improve website traffic and increase domain authority.

Backlinking and Interlinking

A strong site structure helps crawlers place you higher on search engines for relevant search queries. Our franchise SEO services help optimize your page load speed, interlinking, redirects, and other best practices.

Keyword Strategy

The keyword strategy for each of your locations will be different. The set of keywords will change based on the location as local keywords are the primary focus to drive traffic. We will identify relevant, high-volume keywords for every franchise.

Website Optimization

The content on Franchise websites or webpages can end up being similar due to the same services being offered. We rework your entire content and optimize it for every location so that there is no duplication noted by search engines.

SEO-Friendly Content Creation

Based on the keyword strategy, we optimize your content and create new pages, if needed. This allows your franchise to appear on search engines for queries related to their services and near their areas.

Need help building your franchise’s presence?

Book a 20-minute free consultation

Why SEO for Franchises is Important

The main difference between regular and franchise SEO is that regular SEO focuses on the strategies and content of one website. On the other hand, franchise SEO focuses on webpages or sites of multiple locations of the same business and is heavily dependent on local SEO. If you are a brand with multiple locations, here’s why having SEO for franchises is important:

Consistent Brand Experience

Having a franchise should not mean that the brand message, tone, and image are not consistent across all locations. Franchise SEO services ensure that the voice across all franchises is consistent to improve brand awareness and experience.

Increase Visibility

SEO for franchises focuses on improving local visibility as that is the target audience of said franchise. Improving the website for local keywords, updating NAP, and getting citations can all increase visibility.

Compete for Local Traffic

When multiple businesses are vying for the attention of your target audience, having a franchise SEO strategy can allow you to beat the competition. With SEO focused on improving your digital presence, you can get more traffic to your franchises.

Reduced Risk of Duplicacy

Since all your franchises are offering the same services, the content could likely overlap with the main website. This duplication affects your search rankings. It is better to have content curated for each location separately to drive the local audience.
Book a 20-minute free consultation

Our Unique Offerings

SEO within a business cannot be duplicated, so every franchise location will have a unique SEO strategy. Your audience at each location needs a personal touch that establishes your expertise in the domain. We understand that and that’s why we offer the best services with:

10+ Years of Expertise

Our team specializes in Franchise SEO and has experience in handling over 85 locations and bringing in positive results.

Data-Driven Research

We build keyword strategies for each location based on an audience review, competitor analysis, and tools such as SEMrush.

Analytics and Reporting

We stay on top of all the metrics, results, and reports, to optimize the SEO strategy accordingly for every location.

Custom Pricing for Franchise SEO Services

As Franchise SEO depends on the number of locations, business goals, and industry, we offer you a custom quote based on your needs.

Here’s what all our custom plans offer:

Free Consultation with Professionals

Before we begin strategizing the best plan to scale your business, you get a free consultation where we discuss your goals, industry, and audience to identify what works best for your business.

Transparent Reporting

We rigorously track, monitor, and report the most important metrics for your campaigns. While we inform you about the results important to your business, we manage all the metrics needed to make your campaign a success.

Get Desired Results

Leads, customer flow, and revenue are the final metrics that define whether or not the marketing plan was a success. We ensure that you get the desired results for your business whichever it may be.

Analysis of Sales & Business Processes

Beyond running your marketing strategies, we also offer an analysis of your sales strategy and business processes. We analyze and help identify gaps or optimizations that could improve your overall business.

Partner with our Network of Businesses

With clients from various industries, we encourage collaborations and believe in assisting each other where needed. We welcome all our clients to be a part of our network across various industries.
Get Your custom Quote

Other Services

Boost Leads Generation with Other Services

Google Local Services Ads

Craft compelling brand stories and messaging strategies that resonate with your audience.

Email Marketing

Transform your brand vision into stunning visuals. From logos to marketing materials.

CRM Setup & Integration

Bring your ideas to life with our product development expertise. From conceptualization to launch, we guide

FAQ'S

Questions? We're glad you asked

Franchise SEO is an SEO strategy built to help franchises of a business rank well on search engines and drive more revenue. Unlike regular SEO, it focuses on the strategy for multiple locations and is primarily focused on local SEO to increase brand visibility.

As there are multiple franchises of a business, franchises are focused on driving local traffic to their website for their services. Local franchise SEO helps each location become visible in their respective areas.

If you do not have an in-house digital marketing team, it is better to hire an agency to manage the SEO for all your locations. Franchise SEO experts can help you build unique strategies for each location based on their respective needs, optimize content, and oversee the entire SEO process.

The main challenges that Franchise SEO faces include an inconsistent brand image across the locations and duplication of content due to the similar services provided everywhere.