How to Rank Your Amazon Products on Google: The Ultimate Guide
If you are selling products on Amazon and want to boost your sales, ranking on the top is the best way to grasp more purchasers.
Amazon SEO is not all about ranking on the top page, but it relies on some other crucial factors such as the Search Engine Result Page (SERP), keywords, product title, product description, and much more.
As we all know, Google is the largest search engine, and most traffic comes from it. So, Google plays a significant role in driving a more considerable portion of your all-inclusive sales.
The Report in 2018 said that almost half of the customers started searching for products directly on Amazon as compared to Google.
At present, Amazon SEO is compulsory to grab more customers and increase your sales revenue. This article will cover all influential parameters that you must know to the demon the Amazon search ranking.
You are either planning to launch a new product from scrape or hop from page 5 to the top page. Below mentioned parameters, tips and principles will assist you in achieving your goals. We will start from Amazon Search Algorithm (also known as A9).
It’s a primary factor that you must learn. Let’s get started!
Amazon Search Algorithm (A9)
Be sure; Amazon’s search algorithm is non-identical to Google’s search algorithm. Primarily the results come up with a two-step procedure whenever a person searches for a product on Amazon.
First of all, it provides relevant results from their database; secondly, before the relevant effects of raking (Product & search relevancy matters).
Same as everyone, Amazon also wants to inflate its revenue per customer. They constantly assess the Algorithm with the help of surveys, human perceptions, programming analysis, performance metrics, etc.
The core of Amazon A9 Algorithm
The A9 Algorithm is based on the following three factors:
Conversion Rate
It’s a self-explanatory term that means how many visitors converted to buy the products. However, the conversion rate relies on other ingredients such as customer reviews, competitive price, image quality, product description, and factual data. Always keep your product price according to the other sellers to go with the flow.
All these facets will help you to increase your conversion rate.
Relevancy
Relevancy is the critical element that put your products on the 1st page whenever a buyer searches for any product. Provide the relevant information thoroughly to rank higher in SERPs.
Do deep keyword research and optimize your products according to them to boost your sales. Try to provide 100% relevant information.
Withholding Customers’ Satisfaction
Customer satisfaction is a dominant reeve for retention. It includes order defect rate (ODR) and Amazon seller viewpoint. Make sure your customers are satisfied with your products and services. The more you get a suitable seller rating, the more likely you will generate more revenue and rank higher in results.
Introduction to Google SEO for Amazon Products
Your amazon products are optimized on google just like any other blog or website is ranked on internet search engines. We optimize them to show us in Google for shopping results.
The other reason is to get extra traffic from Google other than Amazon. SEO drives a large amount of traffic to your amazon seller page via Google and Amazon listing.
Shortly, all the fields such as meta description, structure, and listing should be filled correctly for Google also. Place your keywords in the correct location to show rich results.
Steps to Rank Amazon Products on Google SERP
Let’s drive more organic traffic to your Amazon listing by following the easy steps.
Check your Amazon Listen
It is the first and most crucial step. Check all the details such as title, keywords, images, and videos are optimized correctly. Your Amazon listing should be according to the Amazon seller guidelines and should not violate any term. Below is the checklist to verify your Amazon listing.
- Title = Insert the main keyword at the beginning of the title
- Product Description = Include the keyword in the first 300 characters or meta description
- Video & Image = The image and video file names should contain the keyword
- Backend Search = enter all the related keyword combinations in this segment
Backlinks from another Indexed Websites
Backlinks are like voting, which means other sites give you a vote (Place your website link on their website). It is the most significant way to get Googlebot’s attention to your products. You have to add your product links to any other (Your niche relevant) website already indexed by Google bots.
However, if you have your website, find the article or place to adjust your amazon product listing link. If not, find another website. Remember, always avoid duplicate listing; otherwise, it might be harmful to your product ranking. Additionally, do not acquire any affiliate link because it will not work the way you want.
This technique works well if you are getting a link from a high-authority website. The higher authority site will pass a link juice that will aid your listing in ranking higher.
Integrate Long-tail Keywords
Today, marketers are looking to grab the voice search feature, and the substantial change is of long-tail keywords. As we all know, Google shows results by analyzing the keywords in your query. So, writing down your product description, title, etc. must research long-tail keywords concerning your products. They might not be helpful for the customers, but most probably, Google will pick up.
Recently, Google agreed that it rank keywords for intent. Therefore, while researching long-tail keywords, try to find those according to the user’s intent and customer queries.
Provide Concise Information
You don’t know how Google shows your page in SERPS because Amazon autonomously creates descriptions and tiles for your listings. Keep your title short to be shown in search results.
Google recommends writing reports up to 70 characters or less for desktop results and 78 characters for mobile. That’s why try to follow the Google standards to rank higher.
Bundles Potential
Here, we will share confidential info that will help you rank on both Google and Amazon, usually called Bundles.
Bundles are a traditional Amazon recipe in which you create a package for more than one product. It allows you to create an entirely new listing. You can get benefits for separate item names and chances to rank higher increases.
Google Merchant Center
Setting up a Google merchant center helps you to improve your Amazon listing ranking in SERPs. It shows your products in Google Shopping.
Always read their guide while setting up in-depth. It will also give you access to the Google AdWords dashboard.
Run Search Campaign
We have analyzed those brands and other online re-sellers rank their products while their Amazon listing is on ground level. Worried about how they do that? Let us explain this concept. The best way to fix this is to run an AdWords brand campaign using their (brands) keywords for name and products. It will give a boost to the following things:
- Improve brand name sightlines to get more people connected to your company.
- Aids to drive more traffic to your website.
- It also improves search ranking and ameliorates the click rate (Average CTR).
Product Schema
Schema or Schema Markup is Google Structured Data that helps you to show your pages in Rich results. Always embed product schema code in your web pages. It will command the Google bots to display products in Rich results against customers’ queries. You can use the following types of schema markup codes:
- Try to add images.
- Try to show breadcrumbs on your site.
- Show reviews directly on your listing.
- Use site links to manifest multiple products.
- Use productive keywords to grab more searches.
- By concentrating on actual schema markup, you will get a better optimization of your products.
Track Progress & Update
Be sure that the alteration you make will take some time to show its impact. Run AdWords often campaigns (weekly or monthly) to increase traffic and brand identification. However, Google bots take a week or two to index your pages and update them correctly.
So, if you are striving to improve your listing rank in Google SERPs, then track your progress weekly.
Check which steps are improving the ranking and which are doing the opposite. Use authentic tools to track progress instead of manual tracking. Take steps according to the results.
Analyze Your Competitors
Last but not least, competitor analysis is the most significant and neglected part of the ranking. Always keep an eye on your competitors at each step. After knowing what they are doing, you have to perform reverse engineering. It will surely rank your amazon products on Google.
Final Verdict
Consequently, to rank your amazon products on Google, you need to optimize both the Amazon Listing and Google SERPs. Always provide relevant, concise, and keyword-rich information that must be according to the customers’ intent. Try to optimize your Google ranking by taking guest posts, implement schema markup to enhance visibility and more sales.
Keep your price competitive, use repricing software to automate your Amazon product prices. We hope it would bring your products in ranking. Don’t forget to share your success with us. Happy selling!