AI SEO Services — Stay Visible in the
Age of AI

Get found in ChatGPT, Google AI Overviews, and every AI-powered search.

Search is changing. People now ask AI tools for answers — and if your content isn’t AI-friendly, you risk disappearing.

At Macro Digital, we blend proven SEO with AI optimization so your business stays visible, clickable, and relevant in any industry.

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The SEO Game Has Changed

Not long ago, ranking on page one of Google was the holy grail of online visibility. But now, search has a new player: AI-powered answer engines. Tools like ChatGPT, Google’s Gemini, Perplexity, and Microsoft Copilot are reshaping how people find information — and they don’t play by the same rules as traditional search engines.

 

Instead of showing a list of links, these platforms give users direct answers. They pull information from multiple sources, summarize it, and present it in one neat reply. If your website isn’t optimized for AI, your content might never make it into those responses — even if you rank well on Google.

  • AI Overviews are expected to reduce traditional search traffic by 20–40%.
  • Over 65% of searches now generate an AI summary.
  • Being invisible in AI results means missing out on potential customers before they even click.

Think about it — when someone asks ChatGPT, “What’s the best moving company in Toronto?”, or “Who are the top HVAC service providers in Canada?”, the AI decides which names appear. If your brand isn’t part of that answer, you’ve already lost the lead.

The good news? You can win in this new environment. By adapting your SEO to focus on Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO), you can secure your spot in AI-generated answers — and even become the go-to source AI tools rely on.

At Macro Digital, we make sure you don’t just survive this shift — you thrive in it.

AEO + GEO Explained — The Core of AI SEO

When people hear “AI SEO,” it can sound like something only tech giants or AI engineers understand. In reality, it comes down to two strategies that any business can use: AEO and GEO.

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Answer Engine Optimization (AEO)

AEO is all about making your content easy for AI tools to grab and display as the answer. Think about how you ask a question in ChatGPT or Google AI — the answer you see at the top is usually pulled directly from a website that’s well-structured and easy for AI to understand.

With AEO, we:

  • Write content in question-and-answer formats so it matches how people search.
  • Use clear headings and bullet points for easy scanning.
  • Add schema markup so AI knows exactly what your content is about.

Example:
If you’re a plumber, instead of just having a page called “Services,” you’d have a section answering “How much does a plumber cost in Toronto?” — complete with a clear, AI-friendly answer.

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Generative Engine Optimization (GEO)

GEO focuses on making your brand part of the AI conversation. When AI platforms create summaries, they combine insights from multiple trusted sources. GEO is about being one of those sources.

With GEO, we:

  • Create in-depth, authoritative content that builds topical authority.
  • Earn high-quality backlinks so AI views your site as credible.
  • Maintain a positive online reputation so AI platforms trust mentioning your brand.

Example:
If you’re an HVAC company, GEO optimization could help you be cited in a ChatGPT response to “What’s the best way to reduce heating bills in winter?”, positioning your brand as the expert.

Why Both Matter

AEO wins you direct answer spots.

GEO gets your name mentioned and cited in AI-generated summaries.

Together, they help you show up more often — and in more places — than traditional SEO alone ever could.

At Macro Digital, we don’t just optimize for search engines — we optimize for every AI tool your customers are using today and tomorrow.

Why AI SEO Matters for Every Industry

AI isn’t just changing search for tech companies — it’s transforming how every business gets found online. Whether you sell products, provide services, or run a local shop, AI-driven results are influencing the buying decisions of your customers.

The Numbers Don’t Lie

  • 20–40% potential drop in traditional search traffic due to AI Overviews.
  • 65%+ of searches now trigger an AI-generated response before showing any links.
  • AI adoption is skyrocketing, with millions of people using ChatGPT, Perplexity, Gemini, and Microsoft Copilot daily.

If your content isn’t optimized for AI, you’re competing for a smaller slice of the search traffic pie. But if you are optimized, you can claim a front-row seat in this new search landscape.

Industry-Specific Scenarios

Here’s how AI SEO can impact different industries:

Industry-Specific Scenarios

  1. Local Service Businesses (Plumbers, Movers, Electricians)

    Someone types “Best moving company near me” into Google AI. Without AI SEO, your business might not appear in the answer. With AI SEO, your reviews, location, and service pages are structured so AI can easily recommend you.

  2. E-commerce Brands

    When someone asks “What’s the best running shoe for flat feet?” in ChatGPT, it might cite product reviews from AI-optimized e-commerce sites. GEO ensures your product descriptions and guides get noticed.

  3. Professional Services (Lawyers, Accountants, Consultants)

    Potential clients ask “How do I file taxes as a small business owner in Canada?”. AI tools will pull answers from reputable sources — AI SEO positions your firm to be one of them.

  4. Hospitality & Food Service (Restaurants, Hotels, Cafes)

    When someone asks “Best birria tacos in Toronto” in Perplexity AI, it’s not pulling Yelp’s entire list — it’s choosing a few trusted mentions. AI SEO makes sure you’re one of them.

The Risk of Doing Nothing

If you ignore AI SEO, your visibility could fade, even if you’re ranking high on Google today. AI platforms could skip your site entirely, giving your competitors free exposure in the answers your customers see first.

The Opportunity

By embracing AEO and GEO, you can:

  • Win AI’s “featured spots” in direct answers.
  • Become a trusted, cited authority in your field.
  • Reach customers before they even think about clicking another website.
The Opportunity

At Macro Digital, we make sure your brand becomes the name AI trusts and recommends — across every industry.

Our Proven AI SEO Process

AI SEO isn’t guesswork — it’s a repeatable, data-driven process. At Macro Digital, we’ve developed a method that blends the fundamentals of traditional SEO with the newest strategies for AI platforms. Here’s how we do it.

Step 1: AI SEO Audit

We start with a deep dive into your website to see how AI-friendly it is right now.
We look at:

  • How your content is structured for AI readability.
  • Whether you’re using schema markup and metadata.
  • Your current AI visibility compared to competitors.

By the end, you’ll have a clear snapshot of where you stand and what needs to be done to win in AI-driven search.

Step 2: AI SEO Audit

We start with a deep dive into your website to see how AI-friendly it is right now.
We look at:

  • How your content is structured for AI readability.
  • Whether you’re using schema markup and metadata.
  • Your current AI visibility compared to competitors.

By the end, you’ll have a clear snapshot of where you stand and what needs to be done to win in AI-driven search.

Step 3: Competitor AI Visibility Check

Traditional SEO competitors aren’t always your biggest AI SEO threats. Sometimes, a site with average Google rankings dominates AI answers because their content is better structured.

We identify:

  • Which competitors are appearing in AI answers.
  • The topics and formats they use.
  • Opportunities to overtake them.

Step 4: AI-Optimized Keyword Research

AI platforms respond differently to queries than search engines do. We focus on:

  • Conversational keywords (“What’s the best…”, “How do I…”).
  • Long-tail phrases that match AI’s natural language style.
  • Entity-based keywords that help AI connect your brand to specific topics.

This ensures your content matches the way people interact with AI tools.

Step 5: Content Creation & Optimization

We produce (or refine) content that AI wants to use:

  • Clear Q&A sections for AEO.
  • Detailed, authoritative guides for GEO.
  • EEAT (Experience, Expertise, Authoritativeness, Trustworthiness) signals to boost credibility.

Whether it’s blog posts, product pages, or service descriptions, every piece is built for both human readers and AI interpretation.

Step 6: Technical SEO & Schema Markup

AI needs context to trust your content. We make sure it gets it:

  • Schema markup to define your services, products, and FAQs.
  • Page speed optimization for better crawling.
  • Mobile-first design for accessibility.

Step 7: Link Building & Citation Management

AI platforms look for authority — and authority comes from trusted sources linking to you. We:

  • Secure high-quality backlinks from reputable websites.
  • Build citations in relevant directories.
  • Encourage mentions in industry publications.

This increases the likelihood of your content being cited in AI responses.

Step 8: Ongoing Tracking & Updates

AI algorithms are evolving fast, and so should your strategy. We:

  • Monitor your AI visibility and traffic shifts.
  • Test new formats and structures.
  • Adjust tactics based on the latest AI search trends.

Why This Process Works

It’s systematic, measurable, and designed to adapt as AI search changes. Instead of chasing rankings that may not even get clicked, we help you become the answer in the places customers are actually looking.

At Macro Digital, this process works for any business — whether you’re selling products, running a local service, or building a national brand.

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Why Take Us

Why Partner With Us

Our strategy for creating your website design includes an analysis of your industry, competitors, and audiences to understand the requirements of the website.

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We’re Ahead of the Curve

While others are still figuring out what AI SEO even means, we’ve built a process that works today and adapts to tomorrow’s changes.

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We Work With Any Industry

From local service providers to national e-commerce brands, law firms to restaurants — our AI SEO strategies are flexible, scalable, and industry-agnostic.

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We Speak Your Language

No jargon, no overcomplication. We explain the “why” behind every step so you always know where your investment is going.

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We’re Transparent and Data-Driven

You’ll see exactly how AI SEO is impacting your visibility with clear reports and measurable results.

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We Blend AI and Human Expertise

AI tools are powerful, but they can’t replace human strategy and creativity. Our approach combines both to get you the best outcomes.

With Macro Digital, you’re not just optimizing for search — you’re future-proofing your online presence in a world where AI decides what your customers see first.

If you’re ready to stay ahead, we’re ready to get to work.

Let’s Get Your Business AI-Ready

AI is changing how people search — and the brands showing up today will own tomorrow’s market. Don’t wait until your traffic drops to take action.

Whether you want to appear in ChatGPT’s answers, Google AI Overviews, or other AI-powered search results, Macro Digital has the strategy to get you there.

Request a Custom AI SEO Strategy

Get a detailed roadmap designed for your business and industry.

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Asked Questions

Have Any Question On Minds! Frequently Asked Question

01. What’s the difference between AI SEO and regular SEO?

Regular SEO focuses on ranking high in search engines like Google. AI SEO is about making sure your business also shows up in AI-powered answers — like ChatGPT, Google AI Overviews, and Perplexity — where people are increasingly searching for information. The goal is to make your content the one AI tools choose to display or cite.

02. Is AI SEO replacing traditional SEO?

No — AI SEO and traditional SEO work together. You still need a strong foundation of keyword optimization, technical SEO, and backlinks. AI SEO simply adds an extra layer so you’re visible in AI-generated answers too.

03. How soon can I see results from AI SEO?

Every business is different, but most clients start seeing improved AI visibility in 3–6 months. Like traditional SEO, it’s a long-term play, but the earlier you start, the bigger your competitive edge.

04. Is AI SEO only for tech companies?

Not at all. We work with almost every industry — from local service providers (like movers, plumbers, and electricians) to e-commerce stores, law firms, restaurants, and more. If your customers use search engines or AI tools to find services, you can benefit from AI SEO.

05. How does Macro Digital approach AI SEO?

We start with an AI SEO audit, research your competitors’ AI visibility, then create a strategy blending Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO). From there, we handle content creation, technical setup, link building, and continuous optimization.

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