About
Let’s Get Moving is a rapidly growing moving company with franchise locations across Canada and the United States. As the business expanded into new markets, the challenge was to maintain strong search visibility and consistent lead generation across all locations.
Macro Digital partnered with Let’s Get Moving to build a scalable, SEO-first growth strategy designed specifically for multi-location expansion and long-term organic lead generation.
Project Overview
The objective was to build a scalable SEO system that could support Let’s Get Moving’s rapid expansion across multiple cities. Each franchise location needed to rank locally, generate inbound leads, and compete against established movers in its own market.
Macro Digital focused on creating a centralized SEO framework that worked at both the national brand and individual location levels, ensuring consistent visibility, sustainable organic growth, and repeatable results as new locations launched.
Solutions We Offered
To support multi-location growth, we implemented a structured SEO strategy built for scale. This included local SEO optimization for each franchise location, on-page SEO improvements, and a content framework designed to capture high-intent search traffic in every market.
We also standardized location pages and internal linking to ensure new franchises could gain visibility quickly while strengthening the brand’s overall domain authority.
Local SEO for Vancouver, Canada
March 2023 (left) vs March 2024 (right)
Website SEO for Let’s Get Moving
June to Aug 2023
June to Aug 2024
Project Results
y implementing a scalable, SEO-first growth strategy, Let’s Get Moving achieved significant improvements in organic search performance across its franchise network.
Organic clicks increased by approximately 587%, while search impressions grew by over 300%, reflecting a substantial rise in visibility across competitive local markets. This growth supported the expansion from a small number of locations to 70+ across the U.S., with each market generating consistent, high-intent inbound traffic through organic search.
The SEO framework enabled faster visibility for new locations, strengthened overall domain authority, and established SEO as a reliable long-term growth channel without reliance on paid advertising.
