Answer Engine Optimization (AEO)
AEO is all about making your content easy for AI tools to grab and display as the answer. Think about how you ask a question in ChatGPT or Google AI — the answer you see at the top is usually pulled directly from a website that’s well-structured and easy for AI to understand.
With AEO, we:
- Write content in question-and-answer formats so it matches how people search.
- Use clear headings and bullet points for easy scanning.
- Add schema markup so AI knows exactly what your content is about.
Example:
If you’re a plumber, instead of just having a page called “Services,” you’d have a section answering “How much does a plumber cost in Toronto?” — complete with a clear, AI-friendly answer.