Local SEO
As franchises primarily focus on local business, local SEO plays a vital role in franchise marketing. We ensure that your Google Business Profile, NAP, and citations are updated and optimized to improve local visibility.
Franchise SEO Services
Maintain brand consistency and increase visibility
Your franchises are a reflection of your brand image and message, make sure they are consistent for better awareness. Centralize your franchise SEO efforts to boost your brand’s visibility locally. Our franchise SEO services guide your entire strategy to increase, traffic, leads, conversions, and revenue.
Services
Franchise SEO Services for Multiple Locations
As you expand your brand and take on multiple franchises, it is important to ensure that your brand is being correctly reflected and visible to your desired audience. But managing so many locations can be a hassle, that’s where our services come in to help you.
Link Creation
Linking your website to high-authority pages improves the local visibility of your franchises. We identify local websites, create local content, and collaborate to improve website traffic and increase domain authority.
Backlinking and Interlinking
A strong site structure helps crawlers place you higher on search engines for relevant search queries. Our franchise SEO services help optimize your page load speed, interlinking, redirects, and other best practices.
Keyword Strategy
The keyword strategy for each of your locations will be different. The set of keywords will change based on the location as local keywords are the primary focus to drive traffic. We will identify relevant, high-volume keywords for every franchise.
Website Optimization
The content on Franchise websites or webpages can end up being similar due to the same services being offered. We rework your entire content and optimize it for every location so that there is no duplication noted by search engines.
SEO-Friendly Content Creation
Based on the keyword strategy, we optimize your content and create new pages, if needed. This allows your franchise to appear on search engines for queries related to their services and near their areas.
Best Practices for Enterprise SEO
A small issue on a large site might not be visible till it impacts a lot of pages. But it is important to catch such errors or not even let them happen in the first place. Here are some best practices that we follow for enterprise SEO that help maintain multiple pages without issues.
Canonical Tags
In a large website, it is inevitable to have repeated content across pages. To not get marked as duplicate content and have webpages compete for the same keywords and search results, canonical tags are important.
Tracking Crawl Budget
Large enterprise sites also often have irrelevant and outdated pages that have not been removed. These pages affect the site’s crawl budget as Google could recrawl these pages and not reach new content before exhausting your limit.
Schema Markup
A structured code can guide the search engines to better understand your content and arrange it in your vast website easily. This also helps improve the visibility of these pages and get better results as search engines can identify the use of the page.
Keyword Research
For any SEO, a good keyword strategy is the foundation of growth and visibility. Building a keyword strategy also includes constantly monitoring your pages in search rankings and noting what competitors are doing to tap into your target audience.
Backlinking Strategy
High-quality backlinks can increase search engine rankings. Some enterprises can also have unlinked mentions who you can reach out to for adding a link as well, making it easier to increase backlinks.
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Why SEO for Franchises is Important
The main difference between regular and franchise SEO is that regular SEO focuses on the strategies and content of one website. On the other hand, franchise SEO focuses on webpages or sites of multiple locations of the same business and is heavily dependent on local SEO. If you are a brand with multiple locations, here’s why having SEO for franchises is important:
Consistent Brand Experience
Having a franchise should not mean that the brand message, tone, and image are not consistent across all locations. Franchise SEO services ensure that the voice across all franchises is consistent to improve brand awareness and experience.
Increase Visibility
SEO for franchises focuses on improving local visibility as that is the target audience of said franchise. Improving the website for local keywords, updating NAP, and getting citations can all increase visibility.
Compete for Local Traffic
When multiple businesses are vying for the attention of your target audience, having a franchise SEO strategy can allow you to beat the competition. With SEO focused on improving your digital presence, you can get more traffic to your franchises.
Reduced Risk of Duplicacy
Since all your franchises are offering the same services, the content could likely overlap with the main website. This duplication affects your search rankings. It is better to have content curated for each location separately to drive the local audience.
Why Take Us
Our Unique Offerings
SEO within a business cannot be duplicated, so every franchise location will have a unique SEO strategy. Your audience at each location needs a personal touch that establishes your expertise in the domain. We understand that and that’s why we offer the best services with:
10+ Years of Expertise
Our team specializes in Franchise SEO and has experience in handling over 85 locations and bringing in positive results.
Data-Driven Research
We build keyword strategies for each location based on an audience review, competitor analysis, and tools such as SEMrush.
Analytics and Reporting
We stay on top of all the metrics, results, and reports, to optimize the SEO strategy accordingly for every location.
Custom Pricing for Franchise SEO Services
As Franchise SEO depends on the number of locations, business goals, and industry, we offer you a custom quote based on your needs.
Here’s what all our custom plans offer:
Free Consultation with Professionals
Before we begin strategizing the best plan to scale your business, you get a free consultation where we discuss your goals, industry, and audience to identify what works best for your business.
Transparent Reporting
We rigorously track, monitor, and report the most important metrics for your campaigns. While we inform you about the results important to your business, we manage all the metrics needed to make your campaign a success.
Get Desired Results
Leads, customer flow, and revenue are the final metrics that define whether or not the marketing plan was a success. We ensure that you get the desired results for your business whichever it may be.
Analysis of Sales & Business Processes
Beyond running your marketing strategies, we also offer an analysis of your sales strategy and business processes. We analyze and help identify gaps or optimizations that could improve your overall business.
Partner with our Network of Businesses
With clients from various industries, we encourage collaborations and believe in assisting each other where needed. We welcome all our clients to be a part of our network across various industries.
Other Services
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Asked Questions
Have Any Question On Minds! Frequently Asked Question
01. What services does Macro Digital offer?
Macro Digital specializes in local SEO, e-commerce SEO, technical SEO, international SEO, social media, web development, and PPC services. Our comprehensive digital marketing solutions are tailored to boost your online presence and drive measurable results.
02. How can Macro Digital help improve my website’s SEO?
We conduct in-depth keyword research, optimize your website’s on-page elements, build high-quality backlinks, and ensure technical SEO best practices are followed. Our strategies are designed to increase your website’s visibility and organic traffic.
03. Do you offer customized digital marketing strategies?
Yes, we provide personalized digital marketing strategies based on your business goals and industry. Our team works closely with you to develop campaigns that align with your brand and target audience.